Although for the past twenty years, email has been regularly used in business and by people for their private communications, people are still adjusting to how to use it properly Email1and1 . It is intended for quick communication, and it succeeds-you can send a message and receive a reply sometimes within a couple of minutes, and expectations are that a reply will be received within a couple of days at the longest.
The message might have been deleted as spam or your provider may have failed to send it). In this case, it’s fine to follow-up with a second email after a few days to make sure your message was received. You might also use the “request confirmation” feature so you know the recipient received the message even if he or she isn’t able to reply at the moment.
Busy might include being swamped with emails-it’s not uncommon for people to receive 100 or more a day, and even if most are junk, it takes a lot of time to filter them despite all the tools to help; or the person may be on vacation, in which case the person should have set up an “out of the office” email response for you to receive if your business is important to him or her.
While email is supposed to be fast, it is wrong to view it as informal-at least the first few times you communicate with someone. I don’t mean you necessarily have to address people as Sir or Madame, but you do want to take the time to communicate effectively in that first email and also to give a good impression. First impressions matter a lot, and when they are just words on a computer screen, they have to work harder to convey your message.
As a provider of author publicity services, I receive dozens of emails every day. I try to reply to every legitimate request-after all, I’m running a business and need to keep the customers’ happy and the employees employed. But I do feel frustration when I don’t know what an author is trying to communicate to me. Ninety-nine percent of the time, I will still make an effort because I know a lot of my potential clients are first time authors for whom publishing and promoting a book is a big learning curve.